#033 – Chef Rouha Sadighi: The Rooster is Bringing the Breakfast Revolution from LA to Austin

  • October 24, 2017
Chef Rouha Sadighi holding The Rooster sign

Chef Rouha Sadighi

COCK-A-DOODLE-DOO! It’s time to wake up because today’s guest, Chef Rouha Sadighi, is an over-medium egg perfectionist, a fierce competitor on Chopped, a Cutthroat Kitchen champion, and the woman making breakfast dope (again)! Chef Rouha brought a breakfast revolution to LA when she rolled out The Rooster food trucks, and now the revolution is coming to Austin!

“Los Angeles will always be home for us, but we’re so excited to bring our love of breakfast to Austin and become part of this exciting food city!” –Chef Rouha Sadighi Click To Tweet

Soon, Austinites will be able to enjoy items like the infamous Rico Suave (yes, named after the 90’s jam from Gerado), a breakfast burrito filled with eggs, bacon, tater tots, avocado, cheddar & cotija cheese blend, house made salsa, and cilantro crème; the Chor-acos, two tacos stuffed with chicken chorizo, cotija cheese, sunny-side-up eggs, cilantro, and salsa; and the fan-favorite Basic Bitch, Chef Rouha’s version of avocado toast served on a thick slice of brioche and topped with a fried egg.

We also discuss:

  • The Sadighi dinner table
  • Competing on Cutthroat Kitchen & Chopped
  • Meeting Alton Brown
  • Loving breakfast
  • The surreal experience of launching The Rooster
  • What an over-medium egg is
  • Chef Rouha’s Vans collection
  • The Rooster’s menu
  • The future of The Rooster

Resources:

Chef Rouha Sadighi’s Bio:

Sadighi comes to Austin with over 20 years of restaurant industry experience under her belt and has worked at a number of highly acclaimed L.A. establishments, including Joe’s on Abbot Kinney (one Michelin Star) and Thomas Keller’s Bouchon of Beverly Hills. You may also recognize her as the spunky competitor on the Food Network shows Chopped and Cutthroat Kitchen.

After years of working with some of the city’s finest, Rouha decided to take her obsession with over medium eggs and love for all things breakfast to the next level and launched The Rooster in the Winter of 2016.

Since then, her truck has taken over the streets of L.A., while also partnering with popular coffee brands like Blue Bottle Coffee, Philz Coffee, and Alfred Coffee to sell her choice breakfast burritos.

I love the world of food and beverage, everything about it, it’s soo damn sexy! Every time we eat and drink it ignites us sensually…the look, texture, taste, smell, sound all in a unique combination, encapsulating a moment in time. The act of sharing a meal with friends, chatting, eating, and drinking together is so forking perfect. It is a feeling that echoes a sense that All Is Good! Very, Very good!

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